When COVID-19 struck, most governments put up restrictions on public places interactions. This made it difficult for people to meet up at their favorite cafe and have a cup of coffee. However, now that the regulations have begun to ease up, studies reveal that the coffee consumption of Americans has increased by 20% at restaurants & cafes and 55% at work since the beginning of the year.
According to a recent National Coffee Data Trends (NCDT) by the National Coffee Association (NCA), an average of 60% of Americans consumed more coffee than any other drink, including tap water. This report proves that coffee is still one of America’s favorite beverages, as it has been for the past 10 years.
William “Bill” Murray, the CEO and president of NCA, highlighted that people still prefer to take their coffee at home, and this could be attributed to the COVID-19 pandemic that saw Americans stuck in their houses. However, coffee drinkers are going back to their pre-pandemic drinking habits now that regulations have been reduced. They are also holding onto some of their favorite options, such as ordering coffee through apps and drive-through ordering.
Based on the NCDT report above, the specialty coffee segment is mainly being driven by young coffee drinkers.
Around 49% of people surveyed (between 25 to 39 years old) revealed that they drank an average of 1 cup of specialty tea daily.
The survey also revealed: